These are two designs Jakub created for Avalanche Snowboards, a lower price point line, which is owned by M3.
These were aimed at a much younger market than the other company’s standard snowboards, so he had to walk a fine line between a modern look that was unique, but with a very broad appeal. So he came up with slight twist on the basic crest look for the boys, and a stylized flower look for the girls.
Concept. Illustration. Design. Production.