Phytogenics Inc had already been successful in the retail sphere for over a 15 years and was looking to expand into e-commerce. The strategy was to position the brand as a natural, high quality, mid price range anti-aging cream that rivals high cost products and guarantees results. Testimonials were added to the site to build customer confidence. Some of the ingredients in Phyt-Age are trending right now so the SEO focused on those keywords. To grow awareness, we ran highly targeted Facebook and Google ad campaigns and watched the analytics to see which were more cost effective. Google turned out to be a dud for this market, so we only kept Facebook running. To replace the Google campaign, we bought ad space on specific beauty and longevity sites that are more cost effective and easier for the client to monitor.
Packing design. Web design. E-commerce. Advertising. Digital campaign management. Copy writing. PR. Media planning.