Tour bus logo. Experiential design. Event branding.
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was the launch of a completely new product, a totally new product category. Today Red Bull is available in more than 166 countries and more than 40 billion cans of Red Bull have been consumed so far. As of the end of 2013, Red Bull employed 9,694 people.
The concept for the Redbull Tourbus logo was a retro, transit authority look, with a hint of rock n’roll, while keeping with the theme of previous Redbull Buses as well as staying within Redbull’s branding guidelines / philosophy. We also worked on pimping out the bus’ exterior by adding additional branding, custom branded tail-lights, lighting accents, a custom paint job and many other experiential accents to make the Redbull Tourbus an experience one won’t soon forget. Acts like Arkells, Tokyo Police Club, and The New Pornographers have already graced it’s stage (as the bus is fully operational, but work on the bus is still in progress).
"The Red Bull Tour Bus pulled into Toronto with Hometown heroes, Tokyo Police Club for a free show. Before the gig, our host Johnny Hockin grills the band and takes them back to the location of their first gig."